Senior product designer making maps, field data and spatial tools feel obvious to the people who rely on them.
Eleven years turning dense spatial information into interfaces that surveyors, planners and logistics teams can trust at a glance.
I work at the point where research, interaction design and data meet. I'm happiest sitting with field teams, sketching with engineers and tightening a design system until every map layer, legend and filter behaves the same way. I want to lead design for a product where location is the core of the experience, not a feature bolted on.
My approach is calm and evidence-led: frame the decision people actually need to make, prototype early against real data, and ship in small, measurable steps.
Problem: Inspectors lost work when coverage dropped, and they didn't trust the sync status.
Contribution: I led research in the field, redesigned the capture flow around clear offline states and defined the sync patterns used across three apps.
Problem: Planners stacked dozens of layers with conflicting symbols and couldn't read the result.
Contribution: I built a shared cartographic token set, an accessible colour ramp library and a legend component the whole product now uses.
Problem: Dispatchers had to scan tables to find delayed routes.
Contribution: I designed a map-first exception view with progressive detail, tested it with dispatch leads and worked with engineering on a staged rollout.
Meridian Fieldworks · spatial data platform
Northgate Civic Tools · planning software
Halyard Freight Systems · logistics
Studio Lattice · digital agency
Joint honours degree. Dissertation on how non-specialists read thematic maps.
Short courses in cartographic design, inclusive research methods and front-end prototyping.
Hiring for a senior design role in mapping or spatial data? I'd be glad to talk.
Portfolio walkthroughs and references are available on request. Please get in touch by email.
iris@calloway-studio.example